Direct Florist Network

What is a direct florist network?

A direct florist network allows independent florists to work together nationally and internationally while remaining fully in control of their own websites, pricing, customers and payments.

Flowers are always designed and delivered locally by real florists. The network provides shared infrastructure only and does not act as a central selling, resale or order-gathering service.

Network-based models

Some florist networks process customer orders through central systems before passing them to local florists for fulfilment. How pricing, fees and settlement operate can vary depending on the model used.

Fees and control

In commission-based or service-fee models, deductions may be applied before the florist is paid. Levels of pricing control, customer ownership and cash-flow timing can differ between providers.

Direct florist cooperation

The Florist Window network enables florist-to-florist cooperation without resale, commission or third-party order interception.

Direct payment and settlement

Customers pay the florist directly using the florist’s own payment gateway. Funds are received by the florist, typically daily, with only standard card-processing fees applied.

Florist Window does not process payments, hold funds, deduct commission or profit from florist flower sales.

Independent florist websites

Each florist operates their own website, brand and content, selling directly to their local customers under their own business name.

Local fulfilment

Where required, florists can fulfil orders for one another so flowers are always designed and delivered locally.

National and international sending

The network supports national and international flower sending without central order resale or commission-based routing.

Consumer sites supported by Florist Window

Florist Window is a florist website platform and direct florist delivery network built exclusively for independent florists. We provide the technology that allows florists to sell online under their own brand, receive customer payments directly, and fulfil orders locally without commission or relay selling. Consumer websites such as We Are Florists and LocalFlorists.co.uk help customers find and order from real local florists, but Florist Window does not sell flowers, process customer payments, or act as a reseller. All orders remain direct between the customer and the florist.

Florist Window also operates LocalFlorists.co.uk, a consumer search website that helps customers find real local florists based on delivery location.