February Online Orders (2014–2026)

Increase from Feb 2025 to Feb 2026: +246.2%

That’s a +32 order jump from Feb 25 to Feb 26 (from 13 to 45) in a town under 8,000 population.

Early indicator: on Sunday, March 1st 2026 @ 17.33, the same client had already received 4 online orders — a strong start straight after February.

The top five months by order volume were February 2026 (45 orders), March 2019 (40 orders), March 2020 (35 orders), February 2018 (34 orders), and March 2021 (34 orders).

Catchment sets the ceiling — unless you sell better

In small towns, population catchment defines the total available customer pool. This florist isn’t trading in a city where tens of thousands of people live inside the boundary. When you’re under 8,000, you can’t rely on volume. You must rely on conversion — the website has to turn traffic into orders.

So, if market size didn’t change — what did?

2025: We rebuilt the website to sell direct

In 2025 we redesigned the client’s website and made one critical change:

We removed most relay images and replaced the bouquet photography with the florist’s own real work. For the first time since the site went live in 2014, the products on the website looked like that florist — not a generic template.

We also structured the site to stay fresh all year:

• Perfect seasonal display across all four seasons
• Built around the three prime occasions that drive florist revenue
• Automated homepage / window updates so the shop front is always current
• Unique, handcrafted code — built from scratch — with SEO baked in

Unique content wins. Templates plateau.

Relay and template providers often deliver the same patterns across hundreds of florist sites. That creates duplication, weak differentiation, and a poor reason for Google (or customers) to choose one florist over another.

Florist Window sites are built to be unique, local, and updated — with real products, real identity, and real content that can keep publishing ahead of competitors.

Florist websites built for direct selling

Built exclusively for independent florists since 2009. No commission. No relay selling.

Florist Window provides florist-specific websites and ecommerce systems. We do not sell flowers, take commission, or operate a relay service.

Florists sell through their own website, receive payment directly, and fulfil locally. Our platform supports direct florist-to-florist cooperation without percentage fees or intermediaries.

This approach allows florists to keep 100% control of pricing, customers, branding and cash flow while working together nationally.

Direct florist-to-florist cooperation

There are other florist-to-florist delivery models in the market, but many are built around percentage-based commission, service fees, or taking value from each order.

Florist Window is different. We don’t take commission or add service fees to orders. We rent the software and keep improving it — enhancing features, performance and marketing capability site-by-site.